in2ebook Chapter 582
Chapter 582
While Lu Qingfeng was oblivious to what was happening around him, the promotional materials for several popular movies on the internet quietly changed.
Wang Lei, 26 years old, is a senior programmer who has worked for four years at a major internet company after graduating from university. At nine o'clock in the evening, the headquarters building is brightly lit, and countless busy figures are separated by windows.
Wang Lei stared at the code on the computer screen, his fingers tapping on the keyboard.
hum!
His phone screen lit up, showing that someone had sent him a WeChat message.
Wang Lei unlocked his phone; it was a message from his girlfriend.
Let's go to the movies next Saturday, it's our day off.
He met his girlfriend, Xiaolin, in college. They were from the same hometown and had similar interests. They naturally fell in love while chatting. Although there were various ups and downs, their relationship was fortunate enough to continue from college into their working lives.
The two have recently started considering marriage.
Okay, what are you looking at?
Because they plan to buy a house and settle down in this city, the two are trying to save money on expenses and haven't been to the movies in a long time, even though they were members of the film club in college.
This looks really good.
His girlfriend, Xiaolin, sent him a movie poster.
You Are the Apple of My Eye
The poster features a row of young boys and girls, with the words "Adapted from Lu Qingfeng's novel of the same name" written in large characters at the bottom.
Wang Lei and his girlfriend are both practical people who don't follow celebrities, but he does know this particularly popular author this year, and they even have a copy of "The Blue Shore Beyond" that his girlfriend bought after seeing it on the trend.
He had read a bit of it, but not finished it; however, he often listened to this person's music.
Although this writer has many fans like popular celebrities due to his appearance, and has also been involved in controversial news, his continuously released works show that...
Not only is he good-looking, but he is also very talented. Overall, he has a good impression.
He hadn't read the novel, but he knew it was a youth novel just from the title. He recalled being dragged to see a movie of this type by his girlfriend and felt an instinctive aversion to it.
He'd rather see "The Road Ahead 2" or "Mythical Romance," since he'd seen so many of Jackie Chan's free movies before, it's only right to buy a ticket now.
How can I convince my girlfriend?
He thought for a moment and then sent a voice message.
Have you forgotten about the movies of this type that we watched together before? Let's wait for the first wave of positive reviews.
He sent the message, but there was no response for a long time. After a while, his girlfriend sent him a video.
It's short, only about ten seconds. After clicking, you're shown in a movie theater scene. The light from the big screen illuminates the faces of a man and a woman in the audience, and you can hear the dialogue and music from the movie playing in the background.
The female audience member's eyes were already red, and the male audience member hugged her to comfort her.
The following are two similar scenes.
After watching it, Wang Lei felt there was something wrong with it. The last time he cried while watching a movie in his life was when he was a child watching a melodrama. Since he grew up, he had never been so emotional.
[When this movie was screened at the Yenching University Student Film Festival, many people cried while watching it. They all said it was exceptionally good. I want to see it.]
Nothing could withstand the words "I want," so Wang Lei chose to compromise.
【All right. 】
……
Similar situations occur in many places.
Some people shed tears in the theater because of the audience, while others were moved by short videos about campus life.
The trailer for "You Are the Apple of My Eye" shows Shen Jiayi sitting behind Ke Jingteng, poking his back with the tip of her pen; throwing notes during class; and being punished by the teacher to stand outside the classroom.
Starting with these common little things from school days, the film's promotional team launched a short video creation campaign on social media platforms called "Memories of Youth".
Initially, the lead actors recreated these scenes, then they found some internet celebrities to imitate them, and then they used online trolls to create hype. At this point, ordinary people would spontaneously join in.
A pebble thrown into the sea, with the help of constant waves, can create a giant wave that sweeps across the entire internet.
This kind of viral marketing is truly ubiquitous.
Unlike traditional film promotion, which is static and requires viewers to click to see, it is not.
This kind of publicity and distribution is dynamic, starting with specific points and expanding to the whole area, mobilizing all available individuals and spreading the film's information to the widest possible audience in a relatable and everyday way.
To give a very simple example, if you watch a movie and none of your relatives and friends are interested, and you go to see the news about these new movies yourself, the people around you won't accept it.
Okay, at this point, you share a short video that brings back memories of your youth to your WeChat Moments, or even imitate it by posting one yourself, adding the corresponding hashtags like those videos.
At this point, you become a promotional point for the movie, and your relatives and friends can see it.
It may not be able to get everyone to go to the cinema, but if even one or two people are interested, the resulting box office boost can be incredibly significant.
This promotional method targets those who never thought of buying tickets to go to the cinema.
It was through such methods that a movie that could have easily grossed 100 to 200 million yuan with conventional promotion in its previous life managed to rake in nearly 2 billion yuan at the box office.
Horror!
No one knows yet what kind of box office monster Lu Qingfeng's suggestion, made to avoid bothering the director, will unleash.
With intensive promotional campaigns, many summer blockbusters began pre-sales in late June.
The other four films were released two weeks earlier, while "You Are the Apple of My Eye" was released a week earlier because it was released in the last week of June.
Maoyan and Lighthouse, two major movie box office prediction platforms, have released their data.
On the first day of pre-sales, the data for several key films was not much different from what many media outlets had predicted.
Among them, "The Order of the Gods" ranked first, with a pre-sale of over 30 million yuan, leading the pack by a wide margin. The presence of many popular celebrities made it clear to the outside world early on how strong its pre-sale was.
It's not about buying tickets one by one; it's about actually booking the entire movie theater.
This result is not unreasonable, but everyone knows that such pre-sales have nothing to do with the final box office. The movie is still watched by casual viewers, and even the most enthusiastic fans have their limits.
The second-ranked film is "No Way Forward 2," which, thanks to the positive word-of-mouth of its predecessor, garnered 19 million in pre-sale box office revenue on its first day.
The third-place title, "Mythical Romance," is not far behind the third-place title, with over 18 million views.
The fourth place was unexpected, with "You Are the Apple of My Eye" following closely behind with 13 million in pre-sale box office.
The fifth-ranked film, "Love Holiday," only grossed a little over ten million.
When this result came out, not only ordinary people, but also people in the industry were shocked.
Many people are discussing it.
Some say the box office was inflated, others say Fan Siying is box office poison, and still others say that Lu Qingfeng's popularity is the reason for the high pre-sale box office, similar to "The Order of the Gods," and that it won't last.
There are various versions of the story.
[Little brother, I didn't offend you, why are you targeting me?]
At 10 p.m., Lu Qingfeng, who was drawing Tom and Jerry, received a WeChat message full of resentment.