After unlocking the material space, I raised my younger siblings in a farmhouse.

Chapter 400 Goods Supermarket

Qian Lai had long intended to reform the Craftsmanship Workshop, but he had too many things to do and had not been able to free up the time to make a major effort. Seeing that his apprentice had this idea, he made sufficient preparations for it.

Qian Lai was also very pleased about this and expressed his support immediately. He also personally named the new store Department Store Supermarket.

Yinbao didn't quite understand why such a name was chosen, and what the word "supermarket" meant. With the mentality of asking if you don't understand, Yinbao directly asked the doubts in his mind.

Qian Lai was stuck for a moment. Why did he choose this name? Because his database showed that in later times when technology developed rapidly, people called these shops selling all kinds of daily necessities supermarkets.

But can such truth be told directly to the native disciples who were born and raised in this era? Of course not!

Fortunately, Qian Laiye was a quick-witted man and he came up with a reasonable explanation in just a few seconds.

"We sell a wide variety of things, a little bit of everything. In the market, this kind of shop is usually called a general store. We have to differentiate ourselves by changing the word '杂' (miscellaneous) to '百' (hundreds) and naming it 百货 (department store). This not only indicates what kind of business our shop does, but also implies that we have a wide variety of products."

"The so-called 'supermarket', as the name suggests, means surpassing the market. Many of the things we sell in our store can be bought in the market, but the products in our store are far superior to similar products in the market in terms of quality and use effect. This name is well deserved."

"The name of the department store has a literal meaning, which means that our store has a wide variety of products and high quality. Secondly, it represents my expectations for you. I hope you can use this as a benchmark to make the department store bigger and stronger."

"So that's how it is." Yin Bao suddenly realized.

She hadn't expected the meaning behind this strange store name to be so profound.

When he thought about the teacher's high expectations of him, Yinbao felt full of energy. He wanted to achieve some results immediately and prove with facts that the teacher was not wrong about him.

After communicating with Qian Lai, Yin Bao rushed back to Liuzhou without stopping.

After smoothing out the specific operational processes, she used the allocated funds for the opening of new stores to carry out drastic reforms on several existing Jiangxinfang stores in Liuzhou.

After the renovation, the Craftsmanship Workshop looks more spacious and brighter, and the merchandise in the store looks more neatly arranged. Items of different categories are placed in separate areas, with clear distinctions between each area.

As soon as customers enter the store, they can find their target products by looking at the items displayed in each area and the names of the business districts displayed above, making the shopping process simpler and faster.

The other goods originally sold in the Craftsmanship Workshop were moved to a department store not far from the Craftsmanship Workshop under Yinbao's arrangement.

These commodities were also divided into different areas in the department store. Inspired by Qian Laiye, Yinbao did not just treat the department store as a more upscale grocery store. Instead, while displaying soaps, hangers and other products with the unique logo of Jiangxinfang, it also introduced fresh ingredients such as fruits, vegetables, eggs, meat and milk, mountain products and dried goods such as mushrooms, black fungus, bamboo shoots and day lilies, and daily necessities such as toilet paper and tissue paper produced by Lin Wen's paper mill.

All the things that ordinary people want to buy at the market are available in one place, turning the department store into a small market with hundreds of goods.

With the department store as a street shopping store, people living in the surrounding area no longer have to set out early in the morning to go to the morning market and worry about not being able to buy what they want.

Although the items sold in department stores are generally more expensive than those in markets, the quality of the items is proportional to the price.

All kinds of fresh foods sold in department stores and supermarkets are all processed, clean and without any stains, which is pleasing to the eye. The ingredients are very fresh, and the food made from them tastes much better than ordinary ingredients.

Not to mention soaps, perfumed soaps, detergents and the like, which are very effective. Once people are used to their strong cleaning ability, they will feel uncomfortable if they are asked to use the wood ash they used to use.

The living conditions of those people who live around department stores are not bad.

Some people seek convenience and do not care about the price difference between goods in department stores and markets. After the department store opens, they become its loyal customers.

Some people enjoy the sense of superiority brought by price differences and think that expensive things are good and only good things are worthy of them today. Naturally, such people become frequent customers of department stores.

In addition to the above two types of people, there are two other types of people. One is the person who knows that the things in department stores are good, but still cannot accept the prices quoted by department stores. The other is the person who thinks that buying expensive things means losing money and avoids department stores as much as possible.

Compared with the first two types of people, the latter two types are the majority. Yinbao is unwilling to give up the purchasing power of this part of people, so she tailored two long-term discount activities for them based on their psychology.

One is the promotion in the fresh food area which opens at 15:00 every day. The department store operates in two shifts, and the store is open from the beginning of Yinshi to the end of Shenshi every day.

The marketing slogan of the fresh food section of department stores is to sell only fresh ingredients, so all kinds of seasonal vegetables, eggs, meat, and milk are added to the shelves every day. However, after a day's sales, there will always be some leftover items on the shelves.

Yinbao chooses to start promotional activities in the fresh food area two hours before closing time every day. On the one hand, it wants to attract customers to buy with low prices, and on the other hand, it wants to clear the shelves and prove with practical actions that the fresh food sold in the department store is all fresh ingredients of the day.

Yinbao set the discount for the event at 20%. After calculation, the discounted price of each ingredient is cheaper than that sold at the market.

Although the time when department stores offer discounts is after many people’s meal times, they still attract a lot of customers.

Customers benefit by buying cheap ingredients, and department stores don’t have to worry about food backlogs in their fresh produce sections. It’s a win-win situation.

Another discount activity is the full-category activity in department stores and supermarkets. On the first and fifteenth day of every month, all large and small commodities in department stores and supermarkets are sold at a 10% discount all day long.

The higher the total consumption, the more money you save. This has become a consensus among ordinary people who live frugally. Therefore, on these two days, the flow of customers in department stores will increase dramatically, and by the time the stores close, all areas will basically be sold out.