Traveling through 70's wine

Chapter 296 Different

Wen Qing is very supportive of any activities that enhance the reputation of Changxia Distillery, but she herself is very low-key and never attends activities such as going on stage to receive awards or exchange experiences. Therefore, in the liquor industry, Liu Quan and Wang Jianguo are more famous than her.

Wen Qing does not blindly pursue good wine taste. Each kind of wine has its own particularity. For example, Luzhou Laojiao Tequ and Wuliangye are fragrant, with very strong fragrance. She pursues harmonious fragrance and varied wine body. Although the aftertaste of the wine they brew now is not long enough, it will definitely be more outstanding after aging time in the future.

So Wen Qing hoped that Wang Jianguo would continue to work hard on improving the aroma of Luzhou-flavor liquor in the future. Wang Jianguo nodded. He also felt a little confused now. He felt that Changxia Special Brewing was good in all aspects. Now that Wen Qing said so, he also felt that Wen Qing was not wrong. If the aroma of Changxia Special Brewing was stronger, especially the aftertaste was longer, what would change? Are there any other shortcomings?

He returned to the workshop and found Wang Guozhang and his eldest son Wang Jilin, his apprentices Jin Zicong and Chang Yingshan. Tang Lin was the most thoughtful among his apprentices and was now assigned to be in charge of the second factory. Jin Zicong had been with him the longest and Chang Yingshan was the most honest. Both of them were workshop directors. Wang Guozhang's eldest son Wang Jilin was also a good winemaker. Wen Qing poached him from the state-owned winery and he is currently a first-level bartender in the factory.

The five people discussed together and decided to select three wine cellars in Workshop 1 and Workshop 2 to conduct the experiment, and strive to achieve the best results.

Wen Qing called Zhao Yong of Nankun to discuss the rent increase with him. The call should have been made two months ago. At that time, Liu Honggang pointed out that the rent of shops in Nankun had not changed for more than ten years, which was not very reasonable. Wen Qing thought of Mr. Zhao's support for her. In addition, a shop in Nankun had little impact on her rent, so there had been no rent increase. Later, most of her houses were rented to close people, and the prices were based on market prices. Even if others didn't say anything, Yang Jiesheng would inevitably have opinions, so this call could not be delayed any longer.

Wen Qing told Zhao Yong about the idea of ​​raising the price, and Zhao Yong was not unhappy, at least he did not show his displeasure, and agreed to pay the rent according to the market price. He bought two shops in Nankun, and with the one he rented from Wen Qing, he now had a total of three shops under his name. He was now the largest liquor distributor in Nankun, and the increased cost had no effect on him. The two agreed to implement the new contract starting from next year. Wen Qing breathed a sigh of relief and asked Liu Honggang to sign the lease contract and send it to Zhao Yong, and then send a copy back after Zhao Yong signed it.

Wen Qing went to the mountains and forests. She contracted 200 acres of forests in Erxia Village for 20 years. Half of the time had passed. At the end of last year, she paid the remaining contract fee in one lump sum.

At present, the front mountain is an orchard, with peach, apricot, cherry, apple, pear and other fruit trees planted, with an annual income of more than 40 yuan. The back mountain is planted with greening trees, Chinese medicinal herbs, and precious tree species. It has been ten years, and many trees have grown to more than ten meters high. The herbs in the forest are also perennial medicinal materials, which have never been sold to the outside. Wen Qing just goes to check from time to time to see if they have been stolen.

She walked into the forest. The weather in July was very hot. The forest was airtight and even more stuffy. The apples and pears on the trees were almost ripe. Turning to the back mountain, the forest was quiet and few people came. Wen Qing paid special attention to her camphor, nanmu and ironwood trees. They were still intact. Perhaps the people in the village did not recognize these trees very well.

Wen Qing had already instructed Captain Liu to restrain the villagers and not let them go up the mountain to chop firewood. Fortunately, everyone knew that this was the place contracted by Wen Qing, and everyone had a good relationship with him, so they generally didn't go up the mountain.

The Chinese herbal medicines in the mountains and forests grew luxuriantly under the cover of weeds. Ginseng, Polygonatum, Gastrodia elata, Codonopsis pilosula, etc. had not been artificially fertilized or sprayed with pesticides. Although they were planted artificially, they grew naturally and were no different from their wild counterparts. Wen Qing planned to cultivate ginseng for more than 50 years, so he surrounded them with weeds to try not to attract attention.

Wen Qing walked around the front and back mountains. The forest rangers Lao Li and Lao Tang were just doing their own work. They just said hello when they saw each other. Wen Qing talked to them familiarly about the harvest of the orchard and the situation of the mountains and forests contracted by other people nearby. After chatting for a while, she returned to the courtyard of Erxia Village.

Now that Pingjing has begun urban transformation, she will also look for opportunities to sell some valuable greening trees to contribute to the beautification and greening of the capital.

After coming back, Wen Qing worked in the space until get off work, and then drove back to Huashuijing Lane to tease Xiao Feng'er while Sister Liu cooked. After Qiao Dali brought Shanshan back, they had dinner.

After dinner, Wen Qing asked about the decoration of Xicheng Lijing Jason Jewelry Store. Yang Jason said it was ready and could open on time.

In August, Xicheng Lijing Jiesheng Jewelry opened for business. Yang Jiesheng prepared a lot of goods for the opening, including gold, jadeite, and jade, which attracted many customers. Wen Qing observed the customers in the mall and found that people who came to the jewelry store were roughly divided into four categories. One category was those who were attracted by the opening discounts and came to buy things, one category was those who came to join in the fun, one category was those who came in randomly to take a look, and one category was colleagues.

The first type of people will spend money as long as the discount is right or the product is good. The second and third types of people have a certain possibility of buying things and will spend money as long as they have the purchasing power.

Their marketing should be to understand the psychology of customers, provide high-quality jewelry to the first type of people, provide cheap jewelry to the second type of people, and provide good services to the fourth type of people, so that they will think of Jason Jewelry first when they need to buy jewelry.

Most of Jason Jewelry's products are new models. Wen Qing also suggested to Yang Jason that he buy some silk threads and ask the salesperson to weave red ropes or knots and make bracelets for customers.

In order to encourage the sales staff's enthusiasm for sales, their store clerks only receive a basic salary, and in addition, bonuses are given according to sales commissions. The girls have spontaneously learned a lot of weaving skills and their attitudes are very good.

This move has boosted the sales of lucky beads and small pendants. Fashion-loving ladies can spend a small amount of money to buy one or two beads and weave them into bracelets and necklaces, and add exquisite knots, which are still fashionable and beautiful. Some customers will even bring in gold jewelry they bought before to exchange them, and the girls will not refuse.

Other jewelry stores also followed Jason Jewelry's practice. Yang Jason had no choice but to let designers continuously launch new designs, such as retro, cartoon, zodiac, and mythological styles. He also established VIP files, conducted regular return visits, provided free after-sales services, and took a series of measures to make it a new benchmark in the jewelry industry.

During the National Day, Jason Jewelry opened in Tonghui Blue Sky Shopping Center, which once again set off a sales boom for Jason Jewelry. The performance was outstanding, and Yang Jason was finally freed from the regret of leaving Yang's Jewelry.