Chapter 258: A new advertising method is launched, promotional paper is popular here
Chapter 258: A new advertising method is launched, promotional paper is popular here
In fact, they saw the flower basket as soon as they entered the door. They thought it was just a basket of fresh flowers placed there and didn't think of it as a flower cake at all.
At this time, Shen Yu pointed at that, and they hurriedly moved closer to take a closer look, and realized that this thing that looked like a basket of flowers was indeed made of steamed flour, and there was a sweet aroma of red bean paste when they got closer.
Qi Xi stammered, "Girl, you are so amazing. Fortunately, I came here with Brother Liushun. If I had to carry it back by myself, I wouldn't dare to take it."
"I'm really afraid that if I accidentally bump it, the flower will be damaged just like a fresh flower."
Liu Shun next to him also nodded.
The two men held the bamboo box in their hands, not knowing how to move the delicate-looking basket of flowers into the box.
Shen Yu smiled slightly and asked them to open the lid of the bamboo box and put it down.
Qixi put the bamboo box on the chair and opened the lid.
Shen Yu looked inside and saw that the bamboo box had a wooden base, which was smooth and flat.
In the middle there is a round plate with a four-inch high edge, which looks like a shallow box. The plate is fixed to the wooden base.
You can put the flower cake on this round plate, and it won’t slide back and forth when you carry it. It’s a very thoughtful design.
Shen Yu measured the size and found that the round plate was about fourteen inches, which was a circle larger than the flower cake Shen Yu had made. It would still slide easily if he put it directly in.
Jiang was watching from the side, so she went to get some dried lotus leaves, rolled them up and twisted them into a rope shape, and stuffed them into the round plate of the bamboo box.
Shen Yu put the wooden tray containing the flower cakes in. It was just the right size and sat firmly on the table.
Jiang then carefully stuffed some dry lotus leaves into the less tight place. Shen Yu shook it gently with his hand, but it didn't move at all.
Shen Yu and Jiang carefully closed the lid of the bamboo box and said to Qi Xi with a smile, "Just walk slowly on the way."
Qi Xi and Liu Shun agreed, thanked Shen Yu and prepared to leave.
Qi Xi then remembered that there was something else, so he stopped and took out a purse, from which he poured out five silver coins worth one tael each.
He put the silver coins on the small table in the kitchen and said, "Master, I asked the bakery in the county government office and they told me that it would cost about five taels of silver to make a ten-inch flower cake like this."
"After the young master told the master, the master asked the young master to go to the account office to collect five taels of silver. Miss, don't think it's too little. If the master sees this flower cake, he will definitely think that he gave too little."
Shen Yu quickly refused, "Your young master asked a snack shop like ours to make flower cakes because he trusts us. How could he complain about the small amount?"
"Five taels is too much. This flower cake is made of flour, bean paste, and candied fruit. There are no expensive ingredients. One tael of silver is enough."
As he said this, he picked up four silver coins from the table and handed them back, saying with a smile: "That's it, we still made a profit, you can take these back quickly."
Li also said, "Yes, Brother Qixi, you guys should go back quickly."
"My flower cakes can be used to offer to Buddha. This is a good deed and a blessing for my family. Others can't even ask for it."
After Li finished speaking, she looked at the sky and urged, "It's getting late, and you have to walk carefully, so go back quickly."
Seeing that it was indeed getting late, Qi Xi accepted the silver and said, "The master decides how much silver to give. Brother Liu Shun and I have no say in this matter."
"Let's wait until we deliver the flower cake to the master. Maybe the master will give you a reward. Thank you, madam and young lady. We have to go back quickly."
The two men carried the bamboo box out of the kitchen, carefully put on the carrying sticks, and left with the small pieces of cloth as if they were carrying a thousand-pound burden.
Yu Tao watched Qi Xi and the others leave before she heaved a sigh of relief and said with a smile, "Looking at the way Brother Qi Xi was carrying the box, if you didn't know, you would have thought it was filled with something very heavy."
Shen Yu smiled and said, "In fact, I have fixed those flowers very well. The flower cakes are steamed and won't go bad so easily."
Li said, "Be careful. If something goes wrong along the way, they will have a hard time explaining it to their superiors."
Two days passed like this, and the mud on the street finally dried up. When the wind blew, the loose soil crushed by the wheel ruts swirled around, causing the passers-by to frown and complain.
Although the road was not clean, the number of customers soon increased, and the snack shop's business became as prosperous as before.
The seal that Shen Yu customized was also taken back yesterday.
After closing the store at night, Shen Yu assigned Yucheng, Dundun and Yutao to do some work.
Four people gathered around the large dining table in the kitchen, working on an assembly line according to the pattern Shen Yu had prepared first.
Shen Yu and Yutao were responsible for stamping the names and patterns on the menu, while Yucheng and Dundun were responsible for stamping the prices. They printed about a hundred sheets of promotional paper.
The next day, after the paint had dried, Shen Yu placed the stack of paper on the cashier's desk in the store and pasted a few on the wall.
The finished note paper has graphics, text and prices, which are clear at a glance.
Shen Yu specifically asked several regular customers and shopkeepers whether they could understand the promotional paper.
After the shopkeepers took a closer look, they all praised this idea.
On the promotional paper in the restaurant, those who can read can read the names of the dishes, and those who cannot read can look at the pictures and guess that this is a skewer of meat, that is a piece of cake, and so on. As for the prices, everyone can understand them.
In this market circle dominated by merchants, numbers are one of the words that everyone must know.
One shopkeeper even said that he would make some in the same way for his own shop after returning home and let his customers take them back, which would be more useful than the name cards with only the shop name on them.
The name card only has the name of the store. After a long time, it is inevitable that people will mix up what each store sells. However, if the seals of various products are printed on it, it will be more recognizable.
Several shopkeepers nearby thought it was a good idea. Although they didn't say anything, they were secretly planning to try making some promotional paper in the same way.
The shopkeepers took the initiative to say that they would take a few tickets back and put them in the store, and if customers were looking for a restaurant, they would recommend Fengnian Restaurant.
Shen Yuze also said with a smile that if the shop owners need to put promotional paper in the restaurant, just send it to them, and she will definitely help recommend it to each of them, which is mutually beneficial.
All the shopkeepers said that Miss Shen was young but very good at doing business.
After everyone praised each other for a while, they each took a few pieces of promotional paper and went back to the shop.
From then on, promotional paper became popular among shops near the market in Anping County. The effect of publicity was quite good, and shops all over the city began to follow suit.
Because of this, people who come to the market know that there is a cheap and delicious Fengnian food restaurant on the main street of the market.
Business in the restaurant is getting better and better. The worries caused by the decrease in customers due to the rain in the past few days have disappeared.
After all the busy work, it is already September 23rd. The sense of late autumn has become stronger and the weather is getting colder day by day.
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