in2ebook Chapter 290 Pre-sales are booming
Chapter 290 Pre-sales are booming
The following morning, Fu Yibai looked at the pre-sale plan sent by Liu Siyuan:
At midnight on March 1st, pre-orders opened simultaneously on Nebula's official website, JD.com, and Taobao.
Customers who pre-order enjoy priority shipping and receive a one-year extended warranty.
Offline channels will simultaneously open for pre-registration, with official sales starting on March 15th.
Of these, 120,000 units were allocated through online channels and 80,000 units through offline channels.
Price: 4G version 2999 yuan, 8G version 3666 yuan.
On February 25th, Morning Light Media's official blog posted a teaser: "[March 1st, Nebula X1, see you there!]"
The accompanying image is a silhouette, with the silver outline of a mobile phone faintly visible against a black background, and the screen glowing with a faint blue light.
The comment section exploded instantly.
"Nebula X1! Dawn is really making phones now!"
"Director Fu is awesome! Waiting for more!"
Does anyone know the price?
In just two hours, it was shared over 50,000 times and received over 30,000 comments.
Fan Binbin, Yang Mi, Tang Yan, Hu Jing and other artists from Chenxi Entertainment collectively reposted the message, and each repost received more than five figures in comments and likes.
On February 26, the pre-launch promotion of the Nebula X1 entered its final sprint.
All the artists under Morning Light Entertainment have changed their blog profile pictures to photos of themselves holding a Nebula X1.
Netizens started creating their own images, piecing together promotional photos of celebrities and adding the caption, "[Morning Delight Family Bucket, there's always one that suits you.]"
At midnight on March 1st, pre-sales began simultaneously on Nebula's official website, JD.com, and Taobao.
One minute past midnight.
The numbers on the official website backend started jumping – one hundred, two hundred, five hundred, one thousand.
The numbers on JD.com's backend jumped even faster—300 units, 800 units, 1,500 units, 3,000 units.
Taobao's backend followed closely behind—two hundred, six hundred, one thousand two hundred, two thousand five hundred.
March 1st, 6:00 AM.
Fu Yibai was woken up by his phone vibrating.
He reached for the phone on the bedside table and glanced at it—Liu Siyuan.
"Mr. Fu! 100,000! We've broken 100,000!"
"Um."
"Mr. Fu, we—"
"Stay calm."
Fu Yibai's voice was low and hoarse from just waking up.
"Go get some sleep. There are still fourteen days left."
Liu Siyuan took a deep breath. "Yes."
Fu Yibai hung up the phone and put it back on the bedside table.
Liu Yan curled up next to him and opened her eyes groggily.
"What's wrong?"
"It's nothing, pre-orders have already exceeded 100,000."
Liu Yan's eyes widened suddenly.
"One hundred thousand?"
"Okay, go to sleep."
Liu Yan hummed in agreement, closed her eyes again, and snuggled closer to him.
May 1th, 10:00 AM.
The news that the Nebula X1's pre-sales exceeded 100,000 units made headlines on Sina Tech.
The title is simple and direct: [StarCraft Technology's Nebula X1 pre-sales exceed 100,000 units in seven hours; has a new player entered the domestic smartphone market?]
The accompanying images are a product image of the Nebula X1 and a screenshot of Fan Binbin's GG (Google Ads).
The comments section was buzzing with activity.
"Seven hours, 100,000 units—where does that stand in the mobile phone industry?"
"The Meizu M8 only sold a little over 10,000 units on its first day of pre-orders, right? The Nebula X1 sold ten times that amount?"
"I have to say, Fan Binbin's 'GG' photoshoot was really good. My girlfriend ordered one after seeing it."
"Dawn's marketing is truly impressive. Using an all-star lineup to promote a phone is something no one in China can match."
March 2nd, the second day of pre-sales.
The total number of pre-orders across the three platforms exceeded 180,000 units.
March 3rd, the third day of pre-sales.
The total number of pre-orders across the three platforms exceeded 250,000 units.
The initial batch of 200,000 units was sold out by 3:12 p.m.
For users who place orders after this date, the system will automatically display "Estimated delivery time: before April 15th".
Even so, order volume continues to grow.
"This is fucking..."
The CTO stared at the screen, muttering to himself.
"Have we underestimated the market?"
Liu Siyuan remained silent.
He definitely underestimated it.
When making market forecasts, he referred to the initial sales data of the Meizu M8.
After its release on February 18, the M8 sold approximately 2 units across all channels in its first week.
Based on this, he estimated that if the Nebula X1 could achieve a pre-sale volume of 50,000 to 80,000 units on the first day, it would be considered a success, and 100,000 units would be an exceptional performance.
The result is now 250,000 units.
And it's still rising.
Looking at the number, Liu Siyuan picked up his phone and called the production director.
"Mr. Li, how's the production line going?"
"Mr. Liu, the production lines are all running, producing 10,000 units per day at full capacity."
If we want to expand production—”
"Expand."
Liu Siyuan interrupted him, her tone resolute.
"Immediately begin preparations for the third and fourth production lines."
I want to increase daily production capacity to 20,000 units within a month.
"Mr. Liu, expanding production requires adding equipment, hiring workers, and debugging the production line, which increases costs..."
"Cost is not something you need to consider right now."
"Right now, you only need to focus on one thing: how to increase production capacity in the shortest amount of time."
"...Understood. I'll arrange it right away."
Liu Siyuan hung up the phone, leaned back in his chair, and looked at the numbers still flashing on the large screen.
He knew he was taking a risk.
Expanding production capacity means investing more capital and taking on greater inventory risks.
However, the market response to the Nebula X1 has exceeded his most optimistic expectations. If the supply is interrupted due to insufficient production capacity, the loss will not only be in sales revenue, but also in the market popularity that the product has accumulated.
In this industry, popularity is the scarcest resource.
Once it cools down, the cost to reheat it will be ten times greater.
He picked up his phone and sent a message to Fu Yibai.
"President Fu, I've decided to expand production."
Fu Yibai replied quickly.
"Expansion? Money is not a problem."
Liu Siyuan smiled, put down his phone, and returned to commanding operations.